I was kindly invited to the Drop Dead summer line launch to see the new designs and to summarise - it was awesome. On entry there was Desperados beer and rad music DJ'd by none other than Lags from Gallows/Moones, but of course the most important thing was the clothes! I don't know if you may be able to tell by the amount of photos I took, but I kind of love the new collection. The logo redesign is featured a lot, as well as bold prints, tie dye and a wider range of clothing styles and fabrics, with close attention to detail. What I like about the ladies clothing is that it's now aimed at a wider range of tastes - with minimal prints, cutesy peter pan collars and flowy blouses if you're less into the 'alternative' style. I brought along my boyfriend, Alex, who is also a fan of Drop Dead and let me put it this way - he thoroughly enjoyed the free alcohol! This led to a hasty scoffing of one and a half burritos brought in from Chipotle, which were so yummy (although a little too spicy for my feeble tastebuds!). There were a load of cool guests invited including bands like Don Broco, Lower Than Atlantis, MK1 and The Midnight Beast, as well as other public figures, PR people and of course, the bloggers! I got to meet Zoe again who also brought along her boyfriend, whom Alex promptly made friends with and I had a really great night in the end. Me and Zoe actually got to leave with an amazing goodie bag which contained stickers, temporary tattoos and a cookie, and an item from the new collection of our choice which made us two of the first few people to get items from the line! I featured my dungarees in an outfit post you can see here and Zoe featured her jumper in an outfit post here. I'd like to say a huge thank you to the Drop Dead team for inviting me along to the event and if you guys want to visit the website, just click here!
love amy x