F&F SS14 Collection Preview

          

On thursday I was lucky enough to attend the exclusive preview of F&F's spring/summer 2014 collection with the lovely Kristiana.  On entering the space it was already clear there was a party theme  going on, with bright streamers dripping from the ceiling and pattern-clad walls.  From the clothes it is clear that the collection is heavily inspired by the party life of Rio, Brazil; inviting the creativity and energy of the culture into every detail.  The rails were filled with a plethora of different styles, featuring clashing prints, cut outs and neon mixed with monochrome aztec patterns, with forms suitable for all ages.  As well as the party styles, there were also rails filled with pastels and neutrals featuring soft feminine shapes and 50's hourglass dresses, and of course I can't leave out the bold structured pieces, giving a sharp citrus edge.

As a whole the collection felt super luxe and best of all, everything was priced so affordably, I know I'll definitely be reserving some time for the clothing section next time I go to Tesco!  I also vlogged the whole day I went to this event so click here to watch it!
love amy x

Drop Dead Summer Line 2013 Press Party

              

  

I was kindly invited to the Drop Dead summer line launch to see the new designs and to summarise - it was awesome.  On entry there was Desperados beer and rad music DJ'd by none other than Lags from Gallows/Moones, but of course the most important thing was the clothes!  I don't know if you may be able to tell by the amount of photos I took, but I kind of love the new collection.  The logo redesign is featured a lot, as well as bold prints, tie dye and a wider range of clothing styles and fabrics, with close attention to detail.  What I like about the ladies clothing is that it's now aimed at a wider range of tastes - with minimal prints, cutesy peter pan collars and flowy blouses if you're less into the 'alternative' style.  I brought along my boyfriend, Alex, who is also a fan of Drop Dead and let me put it this way - he thoroughly enjoyed the free alcohol!  This led to a hasty scoffing of one and a half burritos brought in from Chipotle, which were so yummy (although a little too spicy for my feeble tastebuds!).  There were a load of cool guests invited including bands like Don Broco, Lower Than Atlantis, MK1 and The Midnight Beast, as well as other public figures, PR people and of course, the bloggers!  I got to meet Zoe again who also brought along her boyfriend, whom Alex promptly made friends with and I had a really great night in the end.  Me and Zoe actually got to leave with an amazing goodie bag which contained stickers, temporary tattoos and a cookie, and an item from the new collection of our choice which made us two of the first few people to get items from the line!  I featured my dungarees in an outfit post you can see here and Zoe featured her jumper in an outfit post here.  I'd like to say a huge thank you to the Drop Dead team for inviting me along to the event and if you guys want to visit the website, just click here!

love amy x