Missguided but I just had to share this awesome set of photos with you guys too! As some of you may know, Oh My Love get their design inspiration from the naturally rad girls from East London, so of course it makes sense for their lookbook shoot to take place there.
The photos were taken by photographer Viktor Vauthier, who has also shot for brands Lazy Oaf and Nasty Gal and his stuff is really awesome, check out his blog here. A 35mm camera was used to take the photos to really add to the authentic vintage feel, and they make me want to actually buy some film for my Canon AV-1 I shelled out for not so long ago!
All clothing items and accessories featured in the shoot are available to buy via the Oh My Love website here. What are your guys' thoughts on the lookbook?
love amy x